Here at last is my presentation from Web 2.0, which I've been criminally remiss in posting. It's live now because of L.M. Orchard's marvelous Firefox Download Day Mega Widget, which uses some of the techniques.
Please keep in mind that this is a presentation, not a book. Lots of stuff is hinted at; much was said live that isn't here, obviously. If you'd like me to present this--or something like it--at your conference, please contact me and I'll see what I can do.
Yes, the examples really do work; copy, paste, save, and run, and you'll see it live, right there in your browser.
As always, have fun, and please let me know how it goes.